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On April 29th, 2010, H&M reopened their Eaton Centre store, located in the heart of Toronto’s shopping district.
Anticipation mounted as shoppers and pedestrians stood outside the store, their eyes glued to a huge countdown on the massive Clear Channel Outdoor LED screens. Gridcast kept the momentum going throughout the day by integrating live twitter feeds and video segments on the screens.
Inside the store, excited shoppers posed for cameras and were thrilled to view their photos in real-time on the big outdoor screens.
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